Book Marketing

Without Paid Ads

Learn to market your books without paid ads and take your first steps during this FREE online course!

You can access the Skill Booster

recorded videos and course material through the Author Essentials or the All Access plans. Check them out below!

All Access

$37/mo
  • Get access to all of our courses for one monthly prices, including new releases!

  • • Year round access to Skill Booster videos
  • • Character Development Essential Skills (6 modules + bonus)
  • • Self Publishing Success (10 modules)
  • • What’s In A Name (7 lessons)
  • • The Ultimate Fantasy Writer’s Guide (12 modules)
  • • Crafting Incredible Fantasy Worlds (12 modules)
  • • Master Mailing Lists (5 modules)
  • • All Masterclasses
  • • Facebook Mastermind Group Access
  • • Submit questions to the LIVE student Q&A
  • • Eligible for the private Writer’s Group Mastermind

Build your Platform

During the course, you’ll put in real work to build the platform you need to reach readers.

Find Readers

You’ll learn the methods to find readers without the use of paid ads.

Gain Support

The course is designed to be interactive with us and other authors—so you won’t do it alone!

SKILL BOOSTER

Book Marketing

Without Paid Ads

Maybe you’ve tried book marketing…

  • And it never worked out. You never managed to complete the multitude of steps it takes to tweak and refine your ads to get to the point where the results earned more than you were spending.
  • Or maybe they just didn’t earn more than if you saved all that time and just wrote instead of marketing.

Or maybe you got those ads to work…

  • And then they suddenly stopped working because of “saturation”
  • Or they doubled in price
  • Or your keywords became too popular and too expensive

Paid ads require a lot of effort, even when they are working

And when they aren’t working, they require a lot more work. Oh, and money. Don’t forget the money. Yes, you need to let readers know about your book, but paid ads aren’t the only way to do so. You don’t have to “pay to play.” Whoever made up that rule?

There are a lot of ways to reach readers and paid ads are only one of them

We’ve been there. We have run Facebook ads, Instagram ads, AMS ads, Bookbub ads… you name it, we probably at least tried it as an experiment. Some of them worked great. Some of them never seemed to kick in. Some fizzled and some just keep going and going.

No matter how much we try to reproduce great ads, they don’t always translate well across books or genres. Some are winners, some are duds. No matter what though, they all take time. A lot of time. And it is time you don’t get back.

Worse, it is time spent adding money to another businesses’ account and relying on their platform. Not yours. Those aren’t your readers to contact and woo into becoming fans. Not unless they find your website and signup there to join your mailing list. Until that point, all you’ve done is spent a lot of time and a lot of money to get people to look at your book while building up the revenue of another mega-business.

There has to be a better way. Right?

That’s what we thought and then it hit us. Content marketing. It isn’t anything new. It once was our sole method of reaching readers before we jumped on the paid ads bandwagon. So why not go back to it with some modern tactics thrown in? After all, the idea might not be new but the web has changed a lot over the last decade. Throwing up a blog article isn’t enough, not to reach readers and grow an audience. There are skills you need to do well and you must not get disheartened. But it is possible!

Why not build your platform and use your time to create something that will interest readers which you can also reuse, instead of just pumping money into someone else’s mega-website?

That is what we do in this Skill Booster. Teach you the methods to reach readers without paid ads while using all the modern tools we can throw in. Plus, you’ll walk out of these 5 days with the framework of your online platform in place, a content marketing funnel ready to go, and a nice dose of support from fellow authors.

Are you in?

LEARN

What you’ll learn

Content Marketing Essentials

Foundational Lessons

Learn what content marketing is, the core components, and how you will use them as an author in order to reach readers. We’ll cover topics such as how to attract the right readers, marketing funnels, and website SEO.

How to Find the RIGHT Readers

Finding readers

Not every reader is the perfect fit for your book. So we break down how to discover who is your ideal reader and where to find them. Plus, we’ll get into how to attract these readers to your book effectively.

Build Your Foundation

Finish with essentials in place

During the course, we’ll give tips and advice as you build the essentials you’ll need to begin your content marketing as soon as the course ends, such as an author website, email automations, reader magnet, and more.

Sign Up Today!

Because the course is interactive, we only run the Skill Booster a couple of times a year. Signup so that you are sure not to miss the next session. Transform your book marketing by switching to or adding content marketing to your marketing plan so that you can reach new readers and keep growing your audience!

Enroll Today!Send a question