Blogging is NOT a thing of the PAST. It’s a VIABLE Alternative to Paid Advertising.

As an author, you’re usually on a tight budget. We know. We’re authors ourselves.

Or perhaps you do have a bit of money to spare, but you’re getting increasingly tired of wasting it on paid advertising.

After pouring all the hard work into writing your book, you’re hoping to find readers who’ll enjoy your words. Yet, without spending an increasing amount of money on Amazon ads, Bookbub ads, Facebook ads, or whatever else those advertising platforms are called, it’s difficult to sell books.

That’s where blogging comes in.

And, no, blogging isn’t dead. But it has changed!

It’s more than possible to start today and make an impact on book sales.

You, like any author, want to make some money from all of your efforts. And you should. Perhaps, you’ve even tried blogging already, but like so many before you, found it leading nowhere.

Most Blogs FAIL Rather Quickly

The reason is rarely because of a lack of effort.

There are those authors who aren’t committed, or give up too soon, but most often the blogger doesn’t know what is important and what is not. They haven’t found the right strategy.

When searching the Internet for how to blog well there are loads of mixed messages. You can take it all onboard and wade through the darkness by trial and error. Or you can take the shortcut and educate yourself.

Blogging is also about gaining momentum over the long term and having that drive build on itself.

In This Masterclass, You’ll Discover Exactly How to Create a Profitable Blog for Your Author Career!

Blogging can build an engaged audience, make you an influencer within your chosen genre, and elevate your book sales.

It doesn’t happen overnight. Like all good things, nothing is free. There is work involved. And for blogging to pay off the way you’re looking for, it has to be done in a way that respects the best practices of the modern Internet age.

During this masterclass, you’ll learn the principles needed in today’s environment for authors to succeed with blogging.

Autumn Birt and Jesper Schmidt joined forces – and began blogging – in 2017, after Autumn launched the Am Writing Fantasy website (though, she has actually been blogging since 2010). Since then, they’ve written and published more than 30 books. They’ve hosted a YouTube channel, several podcasts, as well as many writing courses.

They’ve accumulated over 17 years of book marketing experience between them and are now ready to share what they’ve learned about blogging and how it links into content marketing.

In This Masterclass, You Will Learn:

• How blogging is Content Marketing and how it can lead to book sales
• What type of blogging works – and what doesn’t
• Researching topic ideas for your blog – which will generate traffic
• Write effective blog posts (headlines, word count of a blogpost, how often to post, using images to enhance your content, etc.)
• How your blog links in with your email newsletter
• Locating other bloggers to collaborate with
• Understanding search engine optimization (SEO) and how to make the algorithms work for your benefit
• Using social media in a productive manner
• How to market your blog

Your Instructors

Autumn Birt and Jesper Schmidt joined forces in 2017, after Autumn launched the Am Writing Fantasy website and blog in the spring of that year.

But the story begins far before that. Autumn started blogging in 2010 before her first book, which was self-published in 2012. Jesper’s debut release was in 2016.

Together, they have more than 30 books between them and over 17 years of writing, publishing, and book marketing experience.

With a strong desire to help fellow authors, they’ve built Am Writing Fantasy as a place to provide tips, courses, podcasts, and more with the aim of helping authors achieve their dreams.

Jesper Schmidt is a bestselling fantasy author who also dabbles in non-fiction. His book, Fantasy Map Making, has been a best sellar on Amazon and has helped numerous authors create dynamic and realistic fantasy maps (and world).

Nowadays, Jesper writes stories about underwater dragons, vampires, awesome spellcasters, and dark Gods attempting to gain a foothold in the material realm of Ylécium. He loves fantasy, worldbuilding – especially maps – and storytelling.

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